This WebVR prototype was adapted from an in-store app that we had already made for the Airpods Max. The original website had a 3D model running in WebGL but all of the content was made with HTML so it had to be re-done completely to work in VR. One interesting detail is that the iPhone image in the original app was here replaced with a 3D model of the iPhone. The video capture is made with a Meta Oculus Quest 2 headset.
Here’s a video capture of the original in-store iPad web app.